Dissertation Topic Examples Marketing Letters

Published: 12-Oct-2017 Last Edited: 08-Jan-2018

For your business growth and development, marketing is essential. Hence marketing assignment writings can help you in developing a substantial and effective promotional plan for your company that can support your business goals. Therefore, it is essential that a student choose an interesting research paper topic that can grow their interest while doing the research work and make your assignment look professional and impressive. The online research paper help experts from StudentsAssignmentHelp.com will help you in choosing one.

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What is the importance of marketing projects research topics in academics?

Students pursuing their MBA degree programs or other academic programs need to write research papers, thesis or dissertations on the given marketing research topics. For appropriate writing students need to choose a suitable topic which is approved by the supervisor and also helps them score the highest grades. If facing difficulties students can also come to experts for premium Assignment Help. The online experts are offering Research Paper Writing Help to the students.

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Factors To Consider While Selecting Marketing Project Research Topics

The fundamental and essential part of a Research Report, Thesis Or Dissertation is the selection of the research topic. To choose an appropriate topic for your MBA Assignment Help, it requires a lot of energy, resources and time. For the great Help with topic selection come to our expert writers. Before final selection of the research topic, there are numerous factors which need to be taken into consideration. For instance, a research topic should never be too broad nor should be too narrow. Similarly, the topic should be researchable, clear, feasible and compelling. In order to have an idea of different types of research topics related to the field of marketing, a list is given below:

  • The effects of pharmaceutical dispensing pattern on consumer store patronage
  • Market entry strategy in an emerging market using country of origin information
  • Effect of self-placement of habitual buying products on their sales
  • Impact of brand awareness on consumer/brand loyalty: A study of packaged milk brands
  • Determinants of consumer buying behavior through mega stores in (country name)
  • Customer delight in banking
  • To recognize service quality gaps in banking sector: A comparative study of local and international banks
  • Effects of occupational status on women food buying and cooking behavior
  • The effect of brand image on consumer taste preference
  • Effects of gender on family buying decision
  • The effect of recession advertising
  • Factors affecting positive and negative word of mouth in restaurant industry
  • Factors that influence level of impulse buying
  • Consumer response to unethical retailer behavior
  • Effects of product and consumer characteristics on free sample usage
  • The effect of recession on promotional activities
  • Attitude of people in different roles towards direct marketing
  • Relationship between customers internal usage practices usage practices and awareness to internal advertising
  • Effect of deceptive advertising on consumer loyalty in telecom sector
  • The effects of product, market and organizational characteristics of market research practices
  • A comparative study of sellers and buyers in market acceptability of licensed software
  • Factor affecting educationists/scientist response to patent registration
  • The effects of advertising research practice on the advertising performance of companies
  • Relationship between marketing research, customer knowledge and business sales
  • Impact of performance commitment on customer’s evaluation of product quality
  • Shelf spacing competition: A relative analysis of local and international brand
  • Factors behind brand switching in the telecom industry
  • Factors influencing customer satisfaction in health care services
  • The impact of brand extension on brand personality
  • A four dimension approach to attitude measurement
  • A consumer decision-making model in the automobile industry of (country name)
  • Understanding customer response towards sales promotion in the fast food industry
  • Impact of congruity between self-concept and brand image on brand preference in the automobile industry
  • The result of personal involvement on store brand selection
  • Sustainable competitive advantages in hospital industry
  • The effect of corporate characteristic on the choice of CSR
  • Effect of personal and personality characteristics on sales performance
  • Relationship between organization features and organization response to grey market
  • Customers evaluation of perceived value of service rendered by physician consultant
  • A study of waste management and recycling in (country name)
  • Impact of parent brand image on the brand extension of the firm
  • The effects of publicity source characteristics on consumer belief
  • Impact of communication on service brand evaluation
  • Effect of nutritional labeling on the consumer buying behavior
  • Impact of celebrity endorsement and event sponsorship on pre-purchase evaluation
  • The effects of search engine optimization on marketing performance of the companies
  • The effect of consumer travel characteristic and billboard characteristics on consumer responses to billboard advertising
  • Factor affecting compulsive buying behavior in credit card consumer
  • Effect of in-store shelf spacing on purchase intent
  • Factors influencing customer retention in hotels
  • To evaluate the packaging variables and their impact on consumer preference in soft drink
  • Role of outdoor advertising in bringing awareness and developing perception for social causes
  • The effects of consumer environmental consciousness and environmental friendliness on brand preference
  • The impact of customer expectation service on gender basis
  • Effect of mood on brand recall and attitude of brand placement in television program
  • The effect of customer relationship management on customer retention
  • Relationship between store image and consumer preferences towards store brand
  • Brand awareness and brand attitudes as the predictors of market share
  • Impact of advertising and price sensitivity and client buying behavior
  • A study on consumer spending via credit cards
  • Influence of humor advertising on consumer brand perception
  • An association between advertising messages and content and the response of the student
  • To examine the effects of offensive images and tests on ad recall, brand recall and brand image

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Various marketing dissertation topics on which our expert offer help

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Marketing Dissertation Topics

A dissertation should have something to add to the existing literature in a given field, while building on the current debates and issues within the topic area. Dissertations should be focused on a narrow topic rather than broad, aiming to add to the literature in a manageable way bearing in mind time and resource constraints. Marketing dissertation topics should reflect this, being more narrow than broad, building on established theories and areas of study. This helps when it comes to setting clear, concise and manageable research aims, questions and objectives. Added to this, the choice of marketing dissertation topics should reflect the research setting where the study took place, and choose appropriate research methods to investigate the areas of concern. To help in the preparation of your marketing dissertation, this article suggests areas and marketing dissertation topics that you could base your research on. These subject areas include relationship marketing, branding, direct marketing, international marketing, consumer psychology, online marketing, mobile marketing, marketing mix, social networks and marketing ethics.


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