National Bateman Case Study Competition

Bateman Case Study Competition

Enhance Your Education

The Bateman Case Study Competition is PRSSA’s premier national case study competition for public relations students, and gives you an opportunity to apply your classroom education and internship experiences to create and implement a full public relations campaign.

2017 Campaign

PRSSA challenges participants of the Bateman Case Study Competition to develop a campaign on behalf of the Campaign to Change Direction, to change the culture of mental health in America. This Competition is sponsored by The Plank Center for Leadership in Public Relations and Edelman.

The goal of the 2017 Bateman Competition is to change the way we think and talk about mental health. Participating teams will achieve this goal, in part, through education on the Five Signs of mental suffering, which are: change in personality, agitation, withdrawal, decline in personal care and hopelessness.


Additional Materials Available for Campaign Use

Please remember when using the logos and graphics that you should make it clear that you are a supporter of the Campaign. The communication you send out and materials you produce should in no way appear that it is communication directly from the national Campaign.

Make sure that you are incorporating the Five Signs of emotional suffering in your Campaign and that you do not change the Signs or the language.  Remember, we are a national Campaign focused on mental health, wellness, and illness.  If you decide to focus on one area alone, you will not be incorporating the complete Campaign.

Email Sent Feb. 8, 2016

Dear Bateman Teams,

We hope you have all done a thorough job thus far regarding your campaigns (doing the research, determining your strategy, etc.) and are gearing up for the implementation phase starting next week. 

Due to some concerns and confusion we faced recently, we find it would be extremely helpful for some additional oversight/clearance to take place regarding your chosen partners for the Competition. With that said please follow the instructions below to help ensure you are on the appropriate path/track regarding your selected partners. We also encourage you to consult directly with Kristin Lee regarding any facets of your campaign that may need or warrant additional approval. If you have not checked in with Kristin in the past, please consider doing so before you implement your campaign.

Additional required steps:

  1. Please send to no later than Monday, February 13th any partner you’re using for the Competition. Provide your team name, chosen partner or partners name and/or organizations, companies, etc.
  2. Please be sure your campaign reflects (and includes) that mental health is important to everyone, not just the 1 in 5.
  3. Also, please know the focus of this campaign is not intended to be an anti-stigma campaign regarding mental health or to solely educate about mental illness. It is greater than that in scope and interest by the client. Therefore, to do well in this Competition, you will need to go beyond these facets.

If you have any questions or concerns, regarding this update, please contact Jessica Espinal at (212) 460-1476 or call PRSSA HQ’s at (212) 460-1474. Please remember to send the email regarding your partners by Monday, February 13.

Jeneen Garcia
Executive Director

Access a recording of the conference call held on Jan. 18 below. 

Competition Materials

Competition Scope

The Bateman Competition doesn’t ask you to simply draft a proposal. In teams of four or five, you are challenged to research, plan, implement and evaluate a comprehensive public relations campaign. Research and planning are completed November through February, teams implement February through March and final entries are due to PRSSA Headquarters in April.

After an extensive judging process executed by PRSA members and other professionals, three finalists are chosen to present their campaigns to sponsor representatives. The first place team receives $3,500 and a trophy; second place receives $2,500 and a plaque; and third place receives $1,500 and a plaque. All teams are recognized at the PRSSA National Conference.

Past Competitions

Whether you are new to the competition or have participated before, review these past campaigns to see the creativity, thoroughness and strategic thinking that go into winning campaigns each year.

  • 2016 Student Veterans of America (SVA)
  • 2015 Home Matters
  • 2014 Fiserv
  • 2013 Raising Awareness of the Consequences of Youth Bullying
  • 2012 United Way Worldwide
  • 2011 Ally Financial
  • 2010 U.S. Census Bureau
  • 2009 “Hit the Books Running”
  • 2008 “Safe Kids Buckle Up”
  • 2007 “Family Caregiving . . . it’s not all up to you!”
  • 2006 Habitat for Humanity
  • 2005 “Advancing Ethical Behavior in Academic Performance by Students”
  • 2004 Ford Motor Credit Company
  • 2003 Ferrero U.S.A., Inc. (Nutella)
  • 2002 Contiki Holidays
  • 2001 VISA U.S.A.
  • 2000

About the Competition

First established as the National Case Study in 1973, and later renamed to honor the late Carroll J. Bateman, APR, it challenges teams of students to research, plan, implement and evaluate a public relations campaign for an actual client. More than 75 teams enter the competition each year, giving students real-world experience that can translate to resume additions, portfolio pieces and even jobs. After an extensive judging process, three finalists are chosen to present their campaigns to the sponsor, who receives the right to ideas presented. If your company is interested in enhancing the educational experience of public relations students, while also benefitting from their hard work, knowledge and resources, find out more about becoming a Competition sponsor.

2016 Campaign

PRSSA challenged participants of the PRSSA 2016 Bateman Case Study Competition to raise awareness and spark local and national dialogue around the importance of education, in partnership with Student Veterans of America (SVA), The Plank Center for Leadership in Public Relations and Edelman.

The goals of this year’s Bateman Competition were to increase awareness on college campuses and in communities about veterans who are students around the globe, as well as increasing the support and networks for these deserving individuals.

Judging Results

PRSSA Headquarters received 70 entries for the PRSSA 2016 Bateman Case Study Competition. Of these submissions, 16 entries received honorable mention and three were chosen as finalists and presented their campaigns to a panel of judges on Wednesday, May 18 in Chicago. The results are below:

Winner News Release

Finalist News Release


  • First Place: University of Alabama (campaign summary PDF)
  • Second Place: Loyola University New Orleans
  • Third Place: Samford University

Honorable Mentions

  • Brigham Young University, Idaho — Dynamix PR
  • Brigham Young University, Idaho — Grand Teton Public Relations
  • California State University Long Beach
  • DePaul University — Team Blue Crew
  • Grand Valley State University — GrandPR
  • Kent State University — Blue
  • Oklahoma Christian University
  • San Jose State University
  • Texas Christian University — Lila PR
  • University of Florida
  • University of Nevada, Reno
  • University of North Carolina at Chapel Hill
  • University of Wisconsin, Oshkosh
  • Utah Valley University — Apogee PR
  • Washington State University
  • Western Kentucky University — Team 3


PRSA/PRSSA would like to thank the first phase judges of the Competition for their time and expertise.

  • Chaunda Ball-Martin
  • Walter R. Bateman II, CPCU, ARM
  • Beverly Braga
  • Lourdes Brezo-Martinez
  • Jeremy Bridgman, APR
  • Chance Browning
  • Amelie Bruzat
  • Jon Paul Buchmeyer
  • Sandy Charet
  • Emily Delaney
  • Christina Divigard
  • Michael M. Durand
  • Natan Edelsburg
  • Henry Feintuch
  • Esther Fraser
  • Brody Gordon
  • Carole M. Gorney, APR, Fellow PRSA
  • Stephanie Gouss, APR
  • David Graubard
  • Naomi T. Johnson
  • Gina Pesko Laughlin
  • Kathy Lewton, APR, Fellow PRSA
  • Christopher Lukach, APR
  • Gary D. McCormick, APR, Fellow PRSA
  • Jacquie McMahon
  • Arabella C. Meyer
  • Drew Mitchell
  • John J. Moscatelli, APR, Fellow PRSA
  • Kaitlyn Nealy
  • Danielle Paleafico
  • Hanna Porterfield
  • Kendall Schmidt
  • Emily Simmons
  • Jonathan R. Slater, Ph.D.
  • Elizabeth Stoltz
  • Emmanuel Tchividjian
  • Jamie Warner

Competition Materials


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